A comic fable about the lure of fantasy and the pitfalls of temptation. In Rome for her honeymoon, a wide-eyed newlywed (Brunella Bovo) sneaks away from her straitlaced groom (Leopoldo Trieste) and goes in search of the White Sheik (Alberto Sordi), the dashing hero of a photographed comic strip of which she is enamored-- but soon discovers that her romantic ideal may be only an illusion.