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Author
Language
English
Description
"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...
Author
Series
Language
English
Formats
Description
Learn the latest social media marketing techniques
Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you
...Author
Series
Language
English
Formats
Description
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale-often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new...
Author
Series
Language
English
Formats
Description
Get all the steps you need to know to jump into Pinterest and thrive. It's one of the fastest-growing social networking sites, a virtual pinboard that lets you share images and ideas. This book walks you through all the steps to join, use, socialize, and flourish!
Author
Language
English
Formats
Description
“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern Romance
Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity,
7) The Circle
Author
Series
Circle volume 1
Language
English
Description
"The Circle is the exhilarating new novel from Dave Eggers, best-selling author of A Hologram for the King, a finalist for the National Book Award. When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating...
Author
Language
English
Formats
Description
Keith Ferrazzi's techniques have earned universal praise for their ingenuity, ease of applicability, and, most importantly, effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis on helping others so they might help you. It's not enough to ask a favor when you need one. To build meaningful relationships...
11) The Twitter book
Author
Language
English
Formats
Description
"Media organizations should take note of Twitter's power to quickly reach their target consumers." —Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009
This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious—and effective—way
...Author
Language
English
Formats
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...
Author
Language
English
Formats
Description
Pairing up with her nonconformist and infuriating frenemy Garrett Tsai to start a dating-advice column, strong-willed, ambitious Juliana Zhao, determined to win the Asian Americans in Business competition, faces failure for the first time and must reckon with the sacrifices she's made to be a perfect daughter.
Author
Pub. Date
2013.
Language
English
Formats
Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent
The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President...
The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President...
Author
Publisher
Palgrave Macmillan
Pub. Date
2013.
Language
English
Description
"What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the...
Author
Series
Language
English
Formats
Description
The numbers are simply staggering: Every day, more than 450,000 thousand hours of new videos are posted to YouTube. From a tiny site used for posting clips of tktkt, YouTube has become a world-spanning force. Inside, read how the company was born and developed and then discover some of the ways that people, businesses, governments, and more are using this technology to entertain and change lives. This is not your parents' world of entertainment. Almost...
Author
Language
English
Formats
Description
The LinkedIn profile is a platform to shape how other see you and explain how you impact lives. This book will explain exactly what you need to know to optimize your profile according to your goals so you can collide with your desired opportunities. Discover how to identify your personal keywords, utilize endorsements, and optimize your experiences. You'll also create a compelling summary that grabs the attention of a potential partner, client, or...
Author
Publisher
Atria Books
Pub. Date
2013.
Language
English
Description
Outlines new approaches to networking that reflect shifting cultural values and improved digital technologies, sharing instructional case studies and practical tips for network building using online social media and in-person interactions.
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