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Author
Language
English
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Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
Crown Business
Pub. Date
2014.
Language
English
Description
"In Scaling Up Excellence, bestselling author Bob Sutton and Stanford colleague Huggy Rao tackle the topic that obsesses businesses large and small, from start-ups to Fortune 500 companies--how to scale up their businesses and spread excellence throughout the organizational culture"-- Provided by publisher.
Author
Series
Language
English
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Description
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful...
Author
Publisher
Wiley
Pub. Date
[2012]
Language
English
Description
"A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, is seems as if customer service is at an all time low, and that the few...
Author
Language
English
Formats
Description
The highly visual, step-by-step guide to getting the most out of Salesforce.com
“Teach Yourself VISUALLY Salesforce.com”, 2nd Edition is your ideal guide to getting up to speed on the world's number-one on-demand customer relationship management (CRM) system. With full color screenshots and step-by-step instructions, this highly visual manual shows you everything you need to know to get the most out of Salesforce.com. You'll be walked through...
Author
Publisher
Currency
Pub. Date
[2019]
Language
English
Description
"The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future. Trailblazer is Marc Benioff's answer to the one question he's most often asked: what is the secret to driving continuous growth and innovation. His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says...
Author
Language
English
Formats
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...
15) Lucky stiff
Author
Series
Language
English
Formats
Description
After a truck spills a million honeybees on the Las Vegas Strip, hotel customer relations head Lucky O'Toole discovers that a prominent district attorney has been murdered during the ensuing chaos and that private investigator Jeremy Whitlock is being unfairly scrutinized.
Author
Language
English
Description
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers...
Author
Language
English
Formats
Description
Americans on both sides of the aisle love to reference the Constitution as the ultimate source of truth. But which truth? What did the framers really have in mind? In a book that author R. B. Bernstein calls "essential reading," acclaimed historian Ray Raphael places the Constitution in its historical context, dispensing little-known facts and debunking popular preconceived notions. For each myth, Raphael first notes the kernel of truth it represents,...
18) Customer Magic – The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business
Author
Language
English
Formats
Description
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It' s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli – the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks –...
Author
Language
English
Description
Believe that you can achieve your business goals. Stores will provide you with financial stability, the ability to express your creative ideas, and the complete joy that comes with owning and operating a successful business.
However, success does not come easily. Never bank on luck; that might have worked 30 years ago, but if you just sit around waiting for the store to fill up, you'll be out of business in no time.
Building a firm proactively,...
Author
Series
Language
English
Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
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