“The Best of News Design” 31st Edition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2010 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals,...

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines...

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and...

#9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach....

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they...

With designers constantly working for clients and having a limited amount of freedom in much of their work, the chance to strike out on their own and do something truly original and personal is a real luxury. The cards included represent some of the most creative design available so are a wonderful source of inspiration for all types of projects. All designers and design firms, whether in-house or freelance, create their own greeting cards which serve...

1000 Ideas by 100 Graphic Designers showcases work from a selection of today's best designers while providing precious tips to the graphic design enthusiast. The book delivers a behind-the-scenes depiction of every project, providing a virtual instruction manual to the finished project and its creative, productive, and organizational framework. The 1000 suggestions vary in form and function, from the theoretical to the practical, giving insights on...

Valorar la viabilidad técnica de encargos de reprografía de distinta naturaleza. Interpretar la información de la consola de los equipos de reprografía y del software de impresión y grabación relacionándola con las necesidades de reproducción de los originales. Realizar la reproducción de trabajos reprográficos ajustando los parámetros necesarios y aplicando criterios de calidad según una orden de trabajo, original o muestra autorizada....

The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography...

Valorar los encargos más comunes de reprografía relacionándolos con el proceso de reproducción y con los materiales utilizados. Utilizar equipos para la gestión de documentos y aplicando los procedimientos de control y archivo de documentos. Interpretar y cumplimentar los documentos más comunes utilizados en el proceso de pedido y despacho de los productos en las empresas de reprografía. Realizar el cobro de los productos en empresas de reprografía...