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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best...
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Welcome to the cutting-edge guidebook, "Instagram Guru: Advanced Hacks To Dominate Instagram," where we reveal exclusive, innovative strategies to conquer Instagram like never before. Packed with original and unexplored methods, this book is designed to help you skyrocket your Instagram presence organically, engaging with your audience, and maximizing your impact. This book also contains a 10% off coupon as an added bonus.
4) Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising
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Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from...
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Do you want to make money online? Had enough of your 9-to-5 job and would like to work at home instead? If yes, keep reading...
Unhappy with your corporate job? This is not an uncommon feeling. In fact, more than 2 Million Americans voluntarily leave their jobs mainly because they want to be their own boss and have full control of their schedule and place to work like at home.
If you are unsure which money making path to pursue, Affiliate Marketing...
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The problem with most advertising isn't that it's bad. The problem is its ordinary. And while it may be perfectly fine for many things to be ordinary, (after all, most things are), it's not okay for advertising. Because only extraordinary advertising attracts enormous attention, makes a firm connection with its audience and returns a value far in excess of the amount invested in it. So why isn't more advertising extraordinary? It's not because clients...
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Everything You Wanted To Know About Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines and How to Find, Price, and Manage Corporate Writing Assignments.Everything You Wanted To Know About Freelance Writing combines two popular business of freelance writing books in one comprehensive book...Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines shows you how to develop...
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In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award-only this time, the book has nuts, bolt, and even more bite!
The Wizard's secret formulas will show you:
• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• How...
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Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more effective and efficient manner?
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Navigating the Creative Process: 6 Steps to Creative Successby Steve Nubie-Creativity and innovation are hallmarks and the heritage of the American experience. But lately, many organizations have lost their way. New ideas seem to represent more of a risk than an investment. As a result, creativity is often mismanaged or is perceived as a threat to guaranteed ROI, results and the soft comfort of status-quo. It's an unfortunate turn of events that is...
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En 1987, Nike lanzó el anuncio que cambió la industria publicitaria para siempre: era el primero en incluir una grabación original de The Beatles. ¿La canción elegida? "Revolution". Su compositor, John Lennon, ya había muerto, pero los tres miembros del grupo que le sobrevivieron emprendieron acciones legales contra la multinacional para impedir su uso. Sin embargo, no lograron su propósito porque los derechos estaban en manos de Michael Jackson....
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The series so far in the words of Amazon reviewers:
Book 1 The Accidental Author:
"It's like we are having a valuable conversation with a friend who knows what she's talking about, rather than being instructed from on high."
"I think Ms. Butfield can add mentor, inspirational speaker, cheerleader and eternal optimist to her lists of credentials. As I devoured the words of this book, I felt a kinship to the author on a personal and professional level....
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape...
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Do you want to learn how to get the most from social media marketing? If so then keep reading...Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide" will show you how to engage and connect with your audience...
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What if you could make the publishing process faster, easier...and even more enjoyable in about 5 minutes? Well, now you can! Publishing expert Amy Harrop's 5 Minute Publishing Tips: Make More Book Sales will remove the roadblocks and help you achieve your publishing dreams. This compilation of tips, hacks, and strategies are bite-sized tools you can leverage right now to make more sales for your books!
You'll discover: The Best Ways to Resurrect...
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This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period...
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From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little known fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally, the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members...
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