Buy-In: Saving Your Good Idea from Getting Shot Down
(eBook)

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Harvard Business Review Press, 2010.
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Available Online

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Format
eBook
Language
English
ISBN
9781422170717

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APA Citation, 7th Edition (style guide)

John P. Kotter., John P. Kotter|AUTHOR., & Lorne A. Whitehead|AUTHOR. (2010). Buy-In: Saving Your Good Idea from Getting Shot Down . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

John P. Kotter, John P. Kotter|AUTHOR and Lorne A. Whitehead|AUTHOR. 2010. Buy-In: Saving Your Good Idea From Getting Shot Down. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

John P. Kotter, John P. Kotter|AUTHOR and Lorne A. Whitehead|AUTHOR. Buy-In: Saving Your Good Idea From Getting Shot Down Harvard Business Review Press, 2010.

MLA Citation, 9th Edition (style guide)

John P. Kotter, John P. Kotter|AUTHOR, and Lorne A. Whitehead|AUTHOR. Buy-In: Saving Your Good Idea From Getting Shot Down Harvard Business Review Press, 2010.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID441e21ee-9dab-d80d-dc7a-89ec64057f8b-eng
Full titlebuy in saving your good idea from getting shot down
Authorkotter john p
Grouping Categorybook
Last Update2023-08-03 01:57:27AM
Last Indexed2024-03-02 03:13:32AM

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Hoopla Extract Information

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    [synopsis] => You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
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