The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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(
    [year] => 2014
    [artist] => Shannon Belew
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469089928_270.jpeg
    [titleId] => 12162369
    [isbn] => 9781469089928
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Art of Social Selling
    [demo] => 
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        )

    [duration] => 7h 45m 0s
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Shannon Belew
                    [artistFormal] => Belew, Shannon
                    [relationship] => AUTHOR
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            [1] => stdClass Object
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                    [name] => Judy Hoctor
                    [artistFormal] => Hoctor, Judy
                    [relationship] => READER
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    [genres] => Array
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            [0] => Business
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    [price] => 2.89
    [id] => 12162369
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: • Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.
    [url] => https://www.hoopladigital.com/title/12162369
    [pa] => 
    [subtitle] => Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
    [publisher] => Ascent Audio
    [purchaseModel] => INSTANT
)