The Art of Social Selling
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2014
    [artist] => Shannon Belew
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/hpc_9780814433331_270.jpeg
    [titleId] => 12134206
    [isbn] => 9780814433331
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Art of Social Selling
    [demo] => 
    [segments] => Array
        (
        )

    [duration] => 0m 0s
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Shannon Belew
                    [artistFormal] => Belew, Shannon
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Computers
            [2] => E-commerce
            [3] => Sales & Selling
            [4] => Social Media
            [5] => Web
        )

    [price] => 2.99
    [id] => 12134206
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.
    [url] => https://www.hoopladigital.com/title/12134206
    [pa] => 
    [publisher] => AMACOM
    [purchaseModel] => INSTANT
)