Hidden persuasion: 33 psychological influence techniques in advertising

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Language

English

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Subjects

LC Subjects

Advertising
Persuasion (Psychology)
Psychological aspects
Visual communication

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Contributors

Andrews, Marc Author
Baaren, Rick Van Author
Baaren, Rickert Bart van,1975- author
Leeuwen, Mattheis Lars van,1980- author
Leeuwen, Matthijs Van Author

ISBN

9789063693145
9789063693831

UPC

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