From the Book - First edition.
Fanning desire: how Siberian refrigerator doors and a Saudi Arabian mall created a revolutionary website for Russian women
Sausage, chicken and the pursuit of real happiness: transforming the future of how we shop for food
The united colors of India: selling breakfast cereal to two generations of warring women
Getting a bead on weight loss (with help from fast food, a Middle Eastern movie theater and a hotel lap pool)
How horses, shirt collars and religious belief helped recarbonate a struggling Brazilian beer
The case of the missing hand cream: how selfies smoothed the way for an in-store fashion revolution
Sleeping without a bedspread: charred paper, toy cars and pixie dust help decipher the meaning of "quality" in China
A glimpse behind the scenes: incorporating small data into your business and life.
