Stefan Mumaw

Explore the role emotion plays in great design. Learn how to use design to move people and inspire connection with your brand. Great designers are empaths. They harness the power of emotional response to connect to audiences and inspire action. If you want your designs to move people, you need to understand the role emotion plays in your work. Join Stefan Mumaw for this fun and frank exploration, which probes the human condition for lessons that...

Make your creative brainstorming sessions more effective and productive with these tips. While the concept of group ideation isn’t a modern idea, the term “brainstorming” wasn’t communicated as a formal creative process until advertising legend Alex Osborn detailed the process in 1948. While brainstorming is still the dominant technique when it comes to idea generation, brainstorms often fail before they ever begin. Why? Because the organizer...

Challenges preconceived notions about creativity and provides valuable tools that will help unlock this skill to help you generate better ideas faster. Creativity is not an external force or a rare skill; it's a habit that can be learned and exercised every day. This course challenges preconceived notions about creativity and provides valuable tools that will unlock this skill to help you generate better ideas faster. Let Stefan Mumaw help you identify...

What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks. Creatives are asked to invent all kinds of things: ideas for ads, campaigns, logos, brochures, videos, social content, emails—you name it, and someone came up with it. Sometimes, generating ideas can be difficult because you're missing a hook, something authentic and unique to solve....

Follow along with 21 days of desk-based creative exercises that show you have everything you need to be your creative best—right in front of you. Professionals spend a third of their day at a desk. Desks act as a familiar home base and are comfortable work destinations, but they can also drain our creative energy. Turn your desk back into a creative idea station where inspiration is always just an arm's reach away. In this course, Stefan Mumaw...

Find out how to motivate your team to learn. Discover 10 tips for engaging adult learners and increasing the effectiveness and interactivity of your training. Getting employees to engage with training is hard. Adult learners don’t have the same time and energy as full-time students. By understanding what motivates people to acquire a new skill—whether it's a new procedure, an updated piece of software, or retraining for a new job entirely—you...

How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution can’t reach, influencing behavior and altering perceptions. Chasing the Monster Idea dispenses the hallmarks of a monstrous idea by providing the authors idea measurement...