Sean Adams

Standing nearly five hundred stories tall, Los Verticalés once bustled with life and excitement. Now this marvel of modern architecture and nontraditional urban planning has collapsed into a pile of rubble known as the Heap. In exchange for digging gear, a rehabilitated bicycle, and a small living stipend, a vast community of Dig Hands removes debris, trash, and bodies from the building’s mountainous remains, which span twenty acres of unincorporated...

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they're profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This...

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams...

The Designer's Dictionary of Type follows in the footsteps of The Designer's Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography. From classic fonts like Garamond and Helvetica, to modern-day digital fonts like OCR-A and Keedy Sans, author and designer Sean Adams demystifies 48 major typefaces, describing their history, stylistic traits, and common application. Adams once...

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings...

Learn about the history of the Arts and Crafts movement, including leading designers such as William Morris and Gustav Stickley, and its influences on contemporary design. Learning about graphic design concepts and approaches of the past can help inform and inspire your work in the present. This is the premise of Foundations of Graphic Design History, a series aimed at designers, artists, and anyone else who wants to understand the history of design....

Find inspiration in a course on the genesis of design ideas. Explore topics such as metaphors, humor, typography, iconography, imagery, and more. Explore new sources of graphic design inspiration in this course from instructor Sean Adams on how ideas form and the ways that concepts propel the design process. Learn how symbols and metaphors are clear visual shortcuts to strong communication, both positive and negative. Discover the worlds of iconography...

There are no shortcuts for professional graphic design. This course helps clients and designers understand the value of graphic design and have more successful partnerships. There are no shortcuts for professional graphic design. Whether it's a logo, business card, or website, bad design drives away business. But clients often wonder if finding and hiring a professional is worth the effort. Meanwhile, designers struggle to articulate their value...

Learn exactly what branding is, and explore the process of developing a brand from research to final implementation. Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the...

Learn how to design compelling and effective brand and marketing collateral. Whether you’re working for a large company or trying to do it all yourself, you know the importance of effective marketing collateral. How do you create it, though? In this course, experienced graphic designer Sean Adams provides a deep dive on how to design compelling and effective brand and marketing collateral. Sean begins by explaining what brand deliverables are,...